Production Features of the Lego Enterprise History

The company started to expand in to new frontiers of the model industry. In 1971 LEGO did start to target young women with the advantages of furnishings and dollhouses; in 1974 it introduced the first our figures, known as Minifigures; and 1979 it expanded into space with sets having astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of jewelry elements marketed to young girls. This era also found the creation of a operations structure, with Godtfred Kirk Christiansen’s son Kjeld Kirk Kristiansen subscribing to the bureaucratic staff and working to modernize the company’s manufacturing strategies.

The 1972s also noticed the introduction of something that allowed customers to choose certain stones they needed to purchase and build their own products, rather than acquire pre-made equipment; this is popular with adults, as well as kids. In the same decade, Seglar branched away into medieval territory with all the Castle template, and in 80 the company added its first train sets to its collection.

In 1989 Lego released the Pirate motif, and with it an array of pirate boats, wilderness islands and treasure. The company also enhanced its variety of facial movement, adding beards, eye areas and lipstick in addition to the common two sight and laugh. Some older Lego lovers resented these changes, finding the more basic faces of earlier models.

As Seglar expanded to a huge multinational corporation, completely to find ways to satisfy the requirements of its big name purchasers like Goal, Wal-Mart and Toys ‘R’ Us, which demanded much larger selections and faster shipment times. To keep up with these requirements, the company started to reduce total production coming back new products by looking into making more make use of computerized assembly systems.